Hmmm..this is a tough one. Yes, we have our systems, processes and checklists. But then again, each client, situation and project is unique and gets it's own customized solution. But a couple key points here...
We look at the big picture. We take the time to understand your overall business objectives and online goals and develop online marketing strategies in sync with your overall business goals.
We do our homework. There are thousands of factors that can impact your online marketing success. Before we start any project, we dig deep to get a thorough understanding of your business, marketplace & competitive situation. We identify problems and opportunities, and develop a comprehensive roadmap to get you where you want to go.
Marketing, and especially search marketing, is part science, and part art. Yes, it involves a lot of knowledge and analysis, and following clearly defined processes, but it also requires a good amount of creativity. We use both the right and left side of our brains, and keep at it until we get results.
Once the online marketing strategy is developed, we offer a variety of ways to implement it. If you want, we can do it all, and be your outsourced provider. OR, we can do specific projects/components, OR we can teach you and your staff how to do it. We work with big organizations with large staffs, and small entrepreneurs looking for strategic partners, and customize packages based on their needs, resources and budgets.
One of the driving forces behind the growth of search marketing is in fact the accountability. You can't manage what you can't measure, and in search marketing, just about everything can be measured. That means that as a search marketing firm, we are held accountable for the results of our efforts. Honestly, we have some great results/success stories that wecan share with you. And we are always focused on 'moving the needle' for our clients.
You may, by chance, remember Jim Kelly as Black Belt Jones. He made some pretty awful movies back in the 80's. Although our names are similar, Search Engine Jones is not affiliated with Black Belt Jones in any way. But we definately see some similarities in our MO/approach. When we're faced with a challenge, we jump right in. We quickly assess the situation, and determine an appropriate course of action. And we have the training, skills, talents & experience to get results. Check out the trailer below. (And we do acknowledge that BBJones looks much better than us in a blue jumpsuit).